Known as the Naal Man from Malyal desh who landed up at llMA via. Uttar Pradesh—a typical round about way of doing 'things' which he was fond of. A believer in 'Black is beautiful". It is said that his single 'track' mind is a hangover from his bygone ‘track days'. Though an 'ace runner', he is content with visits to Baroda to keep up 'sports' practice. A firm non-believer in marketing, he has challenged Kotler with a quip "why should anybody buy my product?" Strong Jalebi' lover, he always liked to consume hot and sweet Jalebi, preferably alone, in his room.