Bishnoi's USP is that he is a 'corporate lobber', the term 'corporate indicative of the field he covers, unlike other ordinary lobbers. A retired old gentleman', he only has nice things to say to others, which endears him to the masses. An imposing man, his physique belies the soft core inside. Calm assurance and cool confidence are his forte. When Planning Commission offered him the consultant's job, everyone heaved a sigh of relief and said “The job 'll suit him." However rumours have it that the share market immediately showed bearish trends.